ONE of the stars of top TV reality show Geordie Shore has given a big “why-aye” to a new men’s clothing store at Warrington’s Golden Square shopping centre.
As well as starring in the hit MTV programme Gaz Beadle is also ambassador for the slick 11 degrees clothing range, being brought to Warrington for the first time by Spektrum Apparel.
The new independent store has just been opened by Sheraz Tariq, creating three new jobs at Golden Square.
Sheraz, who is known as Shaz, is overjoyed about the celebrity endorsement.
In the new Spektrum Apparel, which opened its doors recently following a major refit costing thousands of pounds, Shaz is selling a wide range of casual menswear.
This includes the 11 degrees tee-shirts and other fashionable long-line designer labels from the likes of SikSilk and Illusive, also given a national TV airing by Gaz in Geordie Shore.
The scripted reality show follows the antics of a group of friends living together in a house in Newscastle.
And when he heard that the tee-shirts are part of the launch range at Spektrum Apparel, Gaz sent a good luck message to Shaz.
He said: “I’ve been blown away by the success of 11 degrees.
“The brand is something I’m really proud of, the clothes are good quality and they look great too. It’s a buzz to see people wearing them.
“I’m really pleased Spektrum Apparel will be bringing 11 degrees to Warrington as part of their launch range, and I wish Shaz every success in his new venture at Golden Square.”
Shaz, from Standish in Wigan, has been working in menswear for the past 16 years.
His new store also stocks jackets, skinny joggers and hoodies from another rising star company called Criminal Damage, as well as knitwear, jackets and jeans from the Duck and Cover brand. He also stocks smart blazers and shirts from Bewley and Ritch.
Apart from his own, Shaz has created three new jobs at Spektrum Apparel and says that as the business grows there may well be the opportunity to take on even more permanent staff.
Right now, he says he is getting ready to recruit one or two extra temporary staff for the Christmas period.
Shaz added: “Being at Golden Square is great. The people are great. It’s like being part of one big family.
“Setting up my own business from scratch has been hard work but I’ve managed it with the help of my family and friends.
“The product you’re selling is important of course but I believe it’s the person behind the product that makes all the difference.
“The message of good luck from Gaz has also come as a huge boost.
“I’m looking forward to the challenge of running my own store.”
Golden Square shopping centre Ian Cox said: “We’re delighted to welcome Shaz to Golden Square.
“He’s got some great brands in stock and I’m sure Spektrum Apparel will be a hit with our fashionable younger male shoppers.”